Fashion, crafts and “Made in Africa” are booming in Africa. This phenomenon is driven by the rise of the middle classes, but also by a young and growing population and a fast-growing digital sector, facilitating intra-African trade.
Currently valued at $15.5 billion in exports per year, revenues from the continent’s fashion industry could triple in a decade with the right investment and infrastructure, according to UNESCO Director-General Audrey Azoulay, who launched the organization’s first report on fashion in Africa in Nigeria. economic hub of Lagos.
Nelly Wandji, an expert in African luxury and crafts, is this week’s guest on Business Africa.
